The Strategy

Fraser Suites Hamburg is an established brand with a remarkable history. A beautiful juxtaposition of old and new is exquisitely showcased in this lovingly conserved heritage building that dates back to the 1900s and is listed as a historical property.
For Fraser Suites Hamburg, we created a fresh set of visuals and stories to convey the atmosphere and philosophy of the establishment in combination of the old flair and the modern style, while maintaining the distinctive identity of the brand.
The objective was to create a successful commercial image that strengthens the brand's position among the existing target audience, as well as increases the number of new "brand fans".